Rethinking Domino's Expansion Plans

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTR014	Electronic Format: Rs. 300; Courier (within India):Rs. 25 Extra Themes MNCs in India
Case Length	:	9 Pages
Period	:	2001
Pub. Date	:	2002
Teaching Note	:	Available
Organization	:	Dominos Pizza India
Industry	:	Food, Beverages & Tobacco
Countries	:	India

Abstract:

The case discusses what went wrong with Dominos Pizza India's overambitious expansion plan.

CEO Pavan Bhatia's personal agenda was to make Dominos the biggest fast food chain in India. Bhatia was allowed by Co-chairman Hari Bhartia to pursue the expansion despite warnings from within the company.

However, plans went awry and Bhartia took charge after the exit of Pavan Bhatia.